We had a conversation recently with a client about new technology solutions for presenting their bids. The discussion included iPad apps, QR codes, augmented reality and even 3D and virtual reality experiences. Our client wanted to know how to stand out from the crowd; how to win more bids; how to be more successful.
And that got us thinking here at Pixel Reality.
We help clients to visualise what their projects are going to look like. How the buildings they are designing and hoping to build will fit into the landscape. We use the latest CG software to create photo-real images that aim to capture what was in the architects mind when they first began sketching out the scheme. We add context to show the buildings as they might appear in real life; we drop in people and traffic to enhance the realism; we create lighting effects that mimic reality.
All of this is done to help our clients to sell their vision to their customers. Whether it is the architects, the construction company, the planning authority, the proposed occupier or the local community. We are conveying "the idea of a building" as one client recently said to us.
In considering the reasons why our clients use us, we concluded that the technology being deployed to convey the messages is often a distraction. For us, it all comes back to the content.
In social media (is there an anti-social media?), the content is king mantra has been around for several years now. In the world of architectural visualisation, there are clear lessons to be learnt from this. Our most successful projects are where we have helped our clients to win the hearts and minds of whatever stakeholder group they are addressing. The buying decisions are being made by people and of course they need to see that building will perform the function for which they are being built. But more than anything, they want to feel that the project is one that deserves their backing.
We need to tell stories.
And telling stories takes time and careful planning. It is not simply about throwing money at creative visual concepts (although that can have a real impact on the finished product). It is about having the time to consider who the stakeholders are and what might motivate them to engage with the project.
We would love to tell more stories.
But far too often we are prevented from doing so by restrictive timetables. Budgets limitations have played a part, but the biggest driver by far is time, or a lack of it.
The good news is that the solution is fairly simple. Involve us earlier in the process. Give us time to consider the creative elements of the visuals we are going to produce on your behalf.
Let us tell your stories.
Just a thought ...